Section 01
Introduction
This Privacy Policy (the "Policy") describes how hoh88 (referred to herein as "hoh88", "we", "us", or "our") collects, uses, processes, stores, and protects the personal data of individuals (referred to as "you", "the Player", or "the User") who access or use the hoh88 online gaming platform at hoh88.cam and any associated services, features, or communications channels.
hoh88 is committed to respecting and safeguarding the privacy of all users of the platform, including registered players, visitors browsing without an account, and individuals who contact our customer support team. This Policy has been prepared in accordance with applicable data protection principles and is intended to provide transparent, clear, and honest information about our data handling practices.
Important: By registering an account on hoh88, making a deposit, or otherwise using our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described herein. If you do not agree with this Policy, please discontinue use of the platform and contact us to close your account.
This Policy should be read in conjunction with our Terms & Conditions and our Responsible Gambling Policy, both of which form part of the overall agreement between hoh88 and our players. In the event of any inconsistency between this Policy and our Terms & Conditions, the Terms & Conditions shall take precedence with respect to the subject matter of those terms.
Section 02
Definitions
For the purposes of this Privacy Policy, the following terms shall have the meanings set out below:
- "Personal Data" means any information relating to an identified or identifiable natural person, including but not limited to name, identification number, contact details, financial data, and device identifiers.
- "Processing" means any operation performed on personal data, including collection, recording, storage, use, disclosure, alteration, or deletion.
- "Data Controller" means hoh88, the entity that determines the purposes and means of processing personal data collected through the platform.
- "Data Processor" means any third party that processes personal data on behalf of hoh88 under a written contractual arrangement and in accordance with our instructions.
- "Consent" means a freely given, specific, informed, and unambiguous indication of the data subject's agreement to the processing of their personal data.
- "Cookies" means small data files stored on a user's device by the platform browser session, used to maintain session state, analytics, and personalisation functions.
- "KYC" means Know Your Customer — the identity verification process conducted by hoh88 to comply with responsible gambling and anti-fraud obligations.
Section 03
Personal Data We Collect
hoh88 collects personal data across several categories, depending on how you interact with the platform. The following describes the types of personal data we may collect:
3.1 Account & Identity Data
Full legal name
Date of birth
Email address
Mobile number
MyKad / Passport number
Residential address
Gender (optional)
3.2 Financial & Transaction Data
Bank account details
E-wallet identifiers
Transaction history
Deposit records
Withdrawal records
MYR balance history
3.3 Gaming & Behavioural Data
Wagering history
Session duration
Game preferences
Login timestamps
VIP tier status
3.4 Technical & Device Data
IP address
Device type & model
Browser type & version
Approximate geolocation
Operating system
Cookie identifiers
3.5 Communications Data
Records of all correspondence with hoh88 customer support, including live chat transcripts, email exchanges, and any documentation submitted in connection with account queries, complaints, or KYC requests.
Section 04
How We Collect Personal Data
hoh88 collects personal data through the following channels and mechanisms:
- Account Registration: Personal and contact information provided directly by you when completing the registration form on the platform.
- KYC Verification: Identity documents and supporting evidence submitted in connection with our identity verification process, including scanned copies of MyKad, passport, or utility bills.
- Deposit and Payment Processes: Financial information shared with us or transmitted via payment providers — including Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, and participating Malaysian banks such as Maybank, CIMB, and Public Bank — when you make deposits or receive withdrawals.
- Platform Usage: Technical and behavioural data collected automatically as you navigate and interact with the hoh88 platform, including page views, game sessions, bet placements, and session activity.
- Cookies and Similar Technologies: Data collected via cookies, session tokens, and browser fingerprinting techniques used to maintain session state and analyse platform usage patterns.
- Customer Support Interactions: Information provided voluntarily when you contact our support team via live chat, email, or any other communication channel.
- Promotional Participation: Data provided when you claim a bonus, participate in a competition, or respond to a promotional communication from hoh88.
Section 05
Purpose & Legal Basis for Processing
hoh88 processes personal data only where there is a lawful basis for doing so. The following describes the purposes for which we process your data and the corresponding legal basis for each:
- Account Administration: Processing is necessary for the performance of our contract with you — specifically, to create and maintain your gaming account, authenticate your identity at login, and manage your account settings and preferences.
- Transaction Processing: Processing is necessary to fulfil our contractual obligations to you in respect of deposits, withdrawals, and the settlement of wagers placed on the platform, including communicating with Malaysian payment service providers to facilitate these transactions.
- Identity Verification (KYC): Processing is required to comply with our legal obligations in relation to responsible gambling, anti-money laundering (AML), and fraud prevention. We are required by applicable standards to verify the identity of all players before processing withdrawals.
- Responsible Gambling Monitoring: Processing is carried out both pursuant to our legal obligations and to protect your vital interests, by monitoring gaming behaviour to identify patterns consistent with problem gambling and to ensure the effectiveness of any self-exclusion or deposit limit arrangements you have in place.
- Customer Support: Processing is necessary for the performance of our contract and for our legitimate interests in maintaining the quality and continuity of our customer service operations.
- Marketing Communications: Where you have provided explicit consent, we may process your contact data to send you promotional communications, bonus offers, and platform updates. You may withdraw this consent at any time by contacting our support team.
- Platform Security and Fraud Prevention: Processing is carried out pursuant to our legitimate interests in detecting, investigating, and preventing fraudulent activity, unauthorised access, and abuse of the platform and its promotional features.
- Legal and Regulatory Compliance: Processing may be necessary to comply with applicable legal obligations, to respond to lawful requests from competent authorities, or to establish, exercise, or defend legal claims.
Section 06
Data Processing Practices
hoh88 processes your personal data in a manner that is fair, transparent, and consistent with the purposes described in this Policy. We apply the following processing principles across all data handling activities:
- Purpose Limitation: Personal data collected for a specific purpose will not be processed for any other unrelated purpose without either a new legal basis or your explicit prior consent.
- Data Minimisation: We collect only the personal data necessary to fulfil the stated purpose. We do not collect excessive or speculative data.
- Accuracy: We take reasonable steps to keep personal data accurate and up to date. You are responsible for notifying us of any changes to your registered details, and we will update records accordingly upon request.
- Integrity and Confidentiality: We apply appropriate technical and organisational security measures to protect personal data against accidental loss, destruction, or unauthorised access, disclosure, or alteration.
Automated Decision-Making: hoh88 may use automated systems to detect patterns associated with fraud, bonus abuse, or underage gambling. Where an automated process results in a decision that materially affects your account — such as account suspension or bonus forfeiture — you have the right to request human review of that decision by contacting our support team.
Section 07
Data Sharing & Disclosure
hoh88 does not sell, rent, or trade your personal data to any third party for commercial marketing purposes. We may share your personal data with the following categories of recipients, strictly on a need-to-know basis and only to the extent necessary for the relevant purpose:
- Payment Service Providers: Malaysian payment processors and financial institutions — including but not limited to operators of Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, and partner banks such as Maybank, CIMB, Public Bank, and Hong Leong Bank — for the purpose of processing your deposits and withdrawal requests.
- Identity Verification Providers: Third-party KYC service providers engaged by hoh88 to assist with the verification of your identity documents. These providers process personal data under strict confidentiality obligations.
- Technology and Hosting Providers: Cloud infrastructure and platform hosting providers who process personal data on our behalf under contractual data processing agreements, solely as instructed by hoh88.
- Fraud Prevention and Security Services: Third-party providers engaged to assist with fraud detection, cybersecurity monitoring, and account integrity assessments.
- Game Studio Partners: Where necessary for the operation of specific games, limited session and account data may be shared with licensed game providers under confidentiality agreements.
- Legal and Regulatory Authorities: We may disclose personal data to competent governmental, judicial, or regulatory authorities where we are legally required to do so, or where disclosure is necessary to protect our legal rights or to prevent, investigate, or respond to fraud, illegal activity, or serious misconduct.
- Professional Advisers: Legal counsel, auditors, and other professional advisers who require access to personal data in the course of providing services to hoh88, subject to professional confidentiality obligations.
Note: All third-party service providers who process personal data on behalf of hoh88 are required to enter into data processing agreements that obligate them to handle personal data in accordance with applicable data protection standards and only as directed by hoh88.
Section 08
Data Retention
hoh88 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable legal obligations. The following retention schedule provides a guide to our standard retention periods by data category:
| Data Category |
Retention Period |
Basis |
| Account & identity data |
Minimum 5 years after account closure |
AML / legal obligation |
| Financial transaction records |
Minimum 5 years from transaction date |
AML / legal obligation |
| KYC documentation |
Minimum 5 years after account closure |
Legal obligation |
| Gaming and wagering history |
Duration of account + 2 years |
Contractual / responsible gambling |
| Customer support communications |
3 years from last interaction |
Legitimate interest / legal claims |
| Marketing consent records |
Until consent is withdrawn + 2 years |
Legal obligation (consent records) |
| Technical / device data (logs) |
90 days from collection |
Security / fraud prevention |
| Cookie data |
Up to 12 months (session-dependent) |
Consent / legitimate interest |
Following the expiry of applicable retention periods, personal data will be securely deleted or anonymised in accordance with our data disposal procedures. Where anonymisation is used in place of deletion, the resulting data will no longer be attributable to any identified individual and will not be subject to this Policy.
Section 09
Data Security
hoh88 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, loss, destruction, alteration, or unlawful disclosure. These measures include but are not limited to:
- Encryption in Transit: All data transmitted between your device and the hoh88 platform is encrypted using 256-bit SSL/TLS protocols.
- Encryption at Rest: Sensitive personal data stored in our databases, including financial and identity information, is encrypted at rest.
- Access Controls: Access to personal data is restricted on a need-to-know basis using role-based access controls. All staff with access to personal data are subject to confidentiality obligations.
- Two-Factor Authentication (2FA): hoh88 offers 2FA for player accounts and enforces 2FA for internal staff access to systems containing personal data.
- Regular Security Audits: Our platform and data infrastructure undergo regular penetration testing and security assessments.
- Incident Response: In the event of a data breach that poses a risk to the rights and freedoms of affected individuals, hoh88 will take appropriate steps to contain and investigate the incident and notify affected players in accordance with applicable notification obligations.
Your Responsibility: While hoh88 employs robust security measures, the security of your account also depends on you maintaining the confidentiality of your login credentials. Do not share your password with anyone. If you suspect unauthorised access to your account, contact our support team immediately via live chat.
Section 10
Cookies & Tracking Technologies
hoh88 uses cookies and similar tracking technologies to operate and improve the platform. Cookies are small text files placed on your device by your browser when you visit the platform. They serve a range of functions essential to the platform's operation and user experience.
- Strictly Necessary Cookies: These cookies are essential for the platform to function and cannot be disabled. They maintain your login session, remember your language preference, and ensure the security of your account interactions. No consent is required for these cookies.
- Analytics Cookies: These cookies collect aggregated data about how players navigate and use the platform, helping us to understand usage patterns and improve the user experience. These are only placed with your consent.
- Functional Cookies: These cookies remember your platform preferences — such as game display settings — to personalise your experience. Placed with consent where not strictly necessary.
- Security Cookies: Used to detect fraudulent activity, prevent account takeovers, and support platform integrity. Considered strictly necessary and not subject to cookie consent.
You may manage your cookie preferences through your browser settings at any time. Note that disabling certain cookies may affect the functionality of the platform, including your ability to maintain a logged-in session. For a full list of cookies used by hoh88, please contact our support team.
Section 11
Your Data Rights
Subject to applicable law and certain conditions or exceptions, you hold the following rights in relation to your personal data held by hoh88. To exercise any of these rights, please contact our support team via email at [email protected] or via live chat.
Right of Access
You have the right to request a copy of the personal data hoh88 holds about you, along with information about how it is processed. We will respond to verified access requests within a reasonable timeframe.
Right of Rectification
You have the right to request correction of inaccurate or incomplete personal data held about you. You may update many account details directly from your account settings, or by contacting support.
Right of Erasure
You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected. This right is subject to overriding legal obligations — we are required to retain certain financial and identity records for a minimum of five years.
Right to Restriction of Processing
You may request that processing of your personal data be restricted in certain circumstances — for example, while the accuracy of the data is being contested, or where processing is unlawful but you do not wish the data to be erased.
Right to Data Portability
Where processing is based on your consent or on a contract, you may request that personal data you have provided be made available to you in a structured, commonly used, and machine-readable format.
Right to Object
You have the right to object to processing of your personal data where it is based on legitimate interests or for direct marketing purposes. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
Right to Withdraw Consent
Where processing is based on your consent — such as for marketing communications — you may withdraw that consent at any time by contacting our support team. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.
hoh88 will respond to all verified data rights requests without undue delay. We may require proof of identity before processing any request in order to protect against unauthorised access to another person's data.
Section 12
Minors & Age Restriction
hoh88 is strictly an adults-only platform. Access to our gaming services is restricted to individuals who are at least 21 years of age. We do not knowingly collect, process, or retain the personal data of any individual under the age of 21.
If we become aware that personal data has been collected from an individual under the age of 21, we will take immediate steps to delete that data, close the associated account, and refund any deposited funds after appropriate verification. If you have reason to believe that a minor has registered an account on hoh88, please notify us immediately via [email protected].
21+ Only: By registering and using the hoh88 platform, you confirm that you are at least 21 years of age. Providing a false date of birth during registration constitutes a material breach of our Terms & Conditions and will result in permanent account closure and forfeiture of any balance.
Section 13
International Data Transfers
hoh88 operates primarily in Malaysia and processes most personal data within the same region. However, certain third-party service providers engaged by hoh88 — including cloud hosting infrastructure providers and technology partners — may process personal data in jurisdictions outside Malaysia.
Where personal data is transferred outside Malaysia to such third-party processors, hoh88 ensures that appropriate safeguards are in place to protect the data, including the execution of contractual data protection agreements with the relevant processor that impose data protection obligations equivalent to those described in this Policy.
You may contact our support team to request further information about the specific safeguards applied to any international transfer of your personal data.
Section 14
Amendments to This Policy
hoh88 reserves the right to amend, update, or revise this Privacy Policy at any time. Where amendments are material — meaning they significantly affect the way we collect, use, or share your personal data — we will endeavour to notify registered players by email or via a prominent platform notification prior to the changes taking effect.
The most current version of this Privacy Policy is always available at hoh88.cam/privacy-policy. The date of the most recent revision is displayed at the top of this page. Your continued use of the hoh88 platform following the effective date of any amendment constitutes your acceptance of the revised Policy.